Today, Website Grader still proves to be a valuable tool for HubSpot, potential customers, small to midsized businesses and marketers alike.
The tool was initially created as a way to generate buzz, organic/viral traffic, inbound links and leads for HubSpot's inbound marketing software, thus creating a useful tool for the sales process. Website Grader was built in the early days of HubSpot, launching in February, 2007. It also provides some basic advice on how the website can be improved from a marketing perspective and helps people understand how their site is faring against their competition. Website Grader measures the marketing effectiveness of a website and provides an inbound marketing score (on a scale of zero to 100) that incorporates website traffic, SEO, the blogosphere, social media and other inbound marketing factors.
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